The Rise of a Conscious Luxury Clothing Brand

A Dream Kindled in Youth

From the spark of an idea at just thirteen, a dream was kindled in Frida. It was a dream of design, of conscious clothing, of a brand that would seamlessly weave together elegance and ethical responsibility, creating garments that spoke to the soul. Together with her brother Frederic, they laid the foundations for this dream, imbuing their collective vision into the heart of what would become Mewd.

Trained in some of the most esteemed fashion houses of London, Barcelona, and Berlin, Frida brought her distinctive style and dedication to quality and natural fibres to their brainchild. Her creativity fused effortlessly with Frederic's entrepreneurial spirit, his experience in building startups providing the practical grounding to make their shared dream a reality.

Conscious Creation: Beyond a slogan

From the beating heart of Berlin, they brought Mewd to life. Every piece that bears the Mewd name is handcrafted in their atelier, a testament to their commitment to conscious creation. Limited drops are not a marketing gimmick but a principle they stand by - each piece deserving the time, attention, and care it requires, avoiding overproduction, and making a clear statement of mindful luxury.

A commitment to local production is not just an economic choice, but a matter of integrity for Mewd. Every garment is produced in close proximity to their atelier, allowing them to maintain control over the production process and ensuring their clothes are made with care by adult workers who are paid fairly and operate in safe working conditions, in line with human rights standards.

An ethos of conscious production also extends to their shipping methods. As a global brand, Mewd strives to ensure their international shipping practices are as responsible as possible. This commitment is brought to life through their use of 100% compostable shipping bags that are fully biodegradable and ABAP certified for home composting.

In creating Mewd, Frida and Frederic are making more than just clothing. They are realizing a vision, making a statement, and inviting you to join them on this journey. Mewd is more than just a brand. It is an experience - an experience of conscious luxury."